Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults

Michelle S. Massie; Linda D. Boyd; Christina L. Mullikin; Jared Vineyard

Research ArticleResearch in Oral Health

Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults

Michelle S. Massie, Linda D. Boyd, Christina L. Mullikin and Jared Vineyard

American Dental Hygienists' Association December 2023, 97 (6) 15-25;

Michelle S. Massie

Concorde Dental Hygiene Program, Concorde Career College, Tampa, FL, USA

RDH, MS

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Linda D. Boyd

Forsyth School of Dental Hygiene, MCPHS University, Boston, MA, USA

RDH, RD, EdD

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For correspondence: [email protected]

Christina L. Mullikin

School of Healthcare Business & Technology, MCPHS University, Worcester, MA, USA

MBA

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Jared Vineyard

Forsyth School of Dental Hygiene, MCPHS University, Boston, MA, USA

PhD

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American Dental Hygienists' Association

Vol. 97, Issue 6

December 2023

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Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults

Michelle S. Massie, Linda D. Boyd, Christina L. Mullikin, Jared Vineyard

American Dental Hygienists' Association Dec 2023, 97 (6) 15-25;

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Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults

Michelle S. Massie, Linda D. Boyd, Christina L. Mullikin, Jared Vineyard

American Dental Hygienists' Association Dec 2023, 97 (6) 15-25;

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social media
purchase intention
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consumer information seeking
electronic-word-of-mouth

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