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Research ArticleResearch in Oral Health

Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults

Michelle S. Massie, Linda D. Boyd, Christina L. Mullikin and Jared Vineyard
American Dental Hygienists' Association December 2023, 97 (6) 15-25;
Michelle S. Massie
Concorde Dental Hygiene Program, Concorde Career College, Tampa, FL, USA
RDH, MS
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Linda D. Boyd
Forsyth School of Dental Hygiene, MCPHS University, Boston, MA, USA
RDH, RD, EdD
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  • For correspondence: [email protected]
Christina L. Mullikin
School of Healthcare Business & Technology, MCPHS University, Worcester, MA, USA
MBA
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Jared Vineyard
Forsyth School of Dental Hygiene, MCPHS University, Boston, MA, USA
PhD
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  • Article
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Article Information

vol. 97 no. 6 15-25
PubMed 
38061809

Published By 
American Dental Hygienists' Association
Print ISSN 
1553-0205
History 
  • Received February 16, 2023
  • Accepted June 11, 2023
  • Published online December 7, 2023.

Copyright & Usage 
Copyright © 2023 The American Dental Hygienists’ Association

Author Information

  1. Michelle S. Massie, RDH, MS,
  2. Linda D. Boyd, RDH, RD, EdD⇑,
  3. Christina L. Mullikin, MBA and
  4. Jared Vineyard, PhD
  1. Concorde Dental Hygiene Program, Concorde Career College, Tampa, FL, USA
  2. Forsyth School of Dental Hygiene, MCPHS University, Boston, MA, USA
  3. School of Healthcare Business & Technology, MCPHS University, Worcester, MA, USA
  4. Forsyth School of Dental Hygiene, MCPHS University, Boston, MA, USA
  1. Corresponding author:
    Linda D. Boyd, RDH, RD, EdD; linda.boyd{at}mcphs.edu
View Full Text

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Jul 20243100
Aug 20243411
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American Dental Hygienists' Association: 97 (6)
American Dental Hygienists' Association
Vol. 97, Issue 6
December 2023
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Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults
Michelle S. Massie, Linda D. Boyd, Christina L. Mullikin, Jared Vineyard
American Dental Hygienists' Association Dec 2023, 97 (6) 15-25;

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Effects of Social Media on Consumer Information Seeking and Purchase Intention of Oral Health Care Products Among Adults
Michelle S. Massie, Linda D. Boyd, Christina L. Mullikin, Jared Vineyard
American Dental Hygienists' Association Dec 2023, 97 (6) 15-25;
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  • consumer information seeking
  • electronic-word-of-mouth

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