Purpose: The overconsumption of toothpaste has negative consequences, particularly for
children. This study's objectives were to describe misleading marketing strategies used in …

We assessed advertisements for children's toothpaste in two widely read US parenting
magazines. Data on the number and type of toothpaste advertisements in two parenting …

Purpose: The purpose of this study was to determine the average amounts of fluoridated
toothpaste applied by parents to a child's toothbrush in response to instructions to limit the …

Children's fluoridated toothpastes are supplemented with ingredients intended to increase
appeal. A comprehensive list of children's toothpastes and their ingredients was compiled …

Background Despite recommendations that pre‐school children use toothpaste containing
500–550 ppm of fluoride, there has been an increase in non‐fluoridated toothpastes …

Like other areas of public health education, dental health advocates were strongly
influenced by the advertising and entertainment industries. Conversely, advertisements for …

Abstract The American Academy of Pediatric Dentist, the American Association of
Pediatricians and the Centers for Disease Control have guidelines to ensure that children …

Objectives The evidence about the content of TV advertisements broadcast during children's
viewing times with an emphasis on the number of food advertisements and the number of …

Purpose: The aim of this study was to determine oral health habits and educational needs of
children as reported by their parents or guardians attending a health fair in West Virginia …

Purpose: The purpose of this study was to assess the periodicity of the recall examination
and frequency and most often used technique for cleaning children's teeth. The resulting …